TRUFIT Customs on Shark Tank: The Update Episode

If you caught the Season 16 premiere of Shark Tank back in 2024, you already know that our founder, Matthew Hall, walked onto that stage and pitched a room full of investors on something they couldn't see. Literally. He'd been wearing one of our custom-fit mouthguards the entire time, and not a single Shark noticed until he pulled it out of his mouth mid-pitch.

That's the whole point of TRUFIT Customs. Our custom-fit is so precise, slim, and natural that you forget it's even there.

That moment was years in the making, and it all started with a question we couldn't stop asking. Why is custom-fit gear still so expensive, inconvenient, and unnecessarily complicated?

On April 15 at 10 PM ET/PT, we're back on ABC for the Shark Tank update episode. We're celebrating with 15% off sitewide from April 10 through April 19. Shop now and grab your custom-fit mouthguard before the sale ends.

TRUFIT Shark Tank Deal: $750K Investment from Rashaun Williams

Walking into the Shark Tank in 2024, Matthew asked for $750,000 for 5% equity at a $15 million valuation. Two offers hit the table.

Kevin O'Leary offered $750,000 for 3% equity, but with a $2-per-unit royalty until he recouped $2.25 million. Rashaun Williams called it a “bad offer,” then put his own on the table: $750,000 for 10% equity, no royalties, with the added commitment to bring 10 to 20 professional athletes from his network into the business as ambassadors and investors.

Rashaun is the founder of Value Investment Group, with early-stage investments in companies like Robinhood, Coinbase, Ring, Lyft, and Dropbox. He's also a limited partner of the Atlanta Falcons. Instead of just writing a check, he builds alongside the companies he believes in.

Matthew trusted his gut. The deal was sealed.

Rashaun understood the platform, the mission, and the potential behind TRUFIT from the beginning. His team brings athlete connections across professional sports and the kind of hands-on experience that acts as an accelerant for a brand like ours.

This partnership provides the right fuel for what we're building.

How TRUFIT Customs Uses 3D Printing to Make Custom Mouthguards

Before TRUFIT Customs, getting a custom mouthguard meant sitting in a dentist's chair, getting impressions taken, waiting for a mold, and paying hundreds (sometimes over a thousand dollars) for a product that still felt bulky. For pro teams, dentists repeated this player-by-player, season after season. It was slow and expensive.

We built something better. TRUFIT Customs uses advanced 3D scanning and printing technology to create dentist-approved mouthguards that are slim enough to speak clearly through and engineered with shockwave-dampening compression pads for real protection, all from the comfort of your home.

Here's how the TRUFIT process works:

1. Order your impression kit. We ship it to your door with everything you need (silicone putty, trays, and a prepaid return envelope).
2. Take your impressions at home. Simple and quick. No dentist visit is required.
3. Mail it back. We scan your impression using a high-precision 405nm light-based scanner to capture every detail.
4. We design and 3D print your mouthguard. Skilled CAD professionals optimize your digital model before sending it to our industrial printers. Your custom-fit mouthguard is tailored to your exact dental structure.
5. Your scan is saved. Reorder anytime without repeat impressions or repeat visits.

That process took us from our first major client, the Arizona Cardinals, to supplying custom mouthguards to half of all NFL teams, as well as partnerships across the , UFC, the Premier Lacrosse League, NCAA programs, and USA Rugby.

Over 1,000 professional athletes trust TRUFIT.

What Happened to TRUFIT Customs After Shark Tank?

The response was immediate. Consumer sales grew tenfold in the first five days after the episode aired. Inquiries poured in from suppliers, researchers, and business strategists who wanted to work with us.

But the Shark Tank appearance was only a launchpad. Here's what happened next:

1. Product line expansion: Beyond our flagship sports mouthguard, we launched night guards for grinding and clenching, the Vaporbite™ for endurance and strength training, retainers, and whitening trays, all built on the same 3D custom-fit process.
2. Custom-fit insoles: We began testing custom-fit carbon fiber insoles with NFL players during the 2024 season.
3. Growing pro sports partnerships: We expanded across the NFL, NHL, PLL, UFC, and NCAA. The Los Angeles Rams became a marquee partner. The Premier Lacrosse League renewed TRUFIT Customs as the Official Mouthguard of the PLL and WLL on a multi-year deal, and we earned first-ever mouthguard endorsements from PHATS and PFATS, the athletic trainer societies for professional hockey and football.
4. Community growth: Our community showed up in a big way, and we're grateful for every order and message. Athletes at every level, from weekend warriors to professionals, are making the switch to custom-fit.

Official Partnerships and Industry Endorsements

Our reputation in professional sports continues to grow. 2025 brought two milestones that speak directly to the trust we've earned.

The Premier Lacrosse League renewed our partnership on a multi-year basis, making us the Official Mouthguard of both the PLL and WLL. The league chose to deepen its commitment after seeing TRUFIT Customs perform at the professional level. They now outfit every player with our custom-fit protection.

We’ve also partnered with the Professional Hockey Athletic Trainers Society (PHATS) and have received endorsements from the Professional Football Athletic Trainers Society (PFATS), the organizations representing athletic trainers across the NHL and NFL.

Neither organization had ever endorsed a mouthguard before.

For the people whose job it is to protect professional athletes, putting their name behind TRUFIT is one of the strongest credibility signals in the industry.

These partnerships sit alongside our existing relationships across the NFL, NHL, UFC, NCAA, and USA Rugby, reinforcing what we've been building since day one.

Frequently Asked Questions About TRUFIT Customs

What is TRUFIT Customs?

TRUFIT Customs is a digital manufacturing company that creates custom-fit sports mouthguards, nightguards, retainers, whitening trays, performance mouthpieces, and insoles using advanced 3D scanning and printing technology. Founded by Matthew Hall and Victor Adamo, TRUFIT serves over 1,000 professional athletes and supplies custom mouthguards to half of all NFL teams.

How does the TRUFIT custom mouthguard process work?

You order an at-home impression kit, take a simple impression of your teeth using silicone putty, and mail it back. TRUFIT scans your impression with a high-precision 3D scanner, designs your mouthguard digitally, and 3D prints it to match your exact dental structure. Your scan is saved so you can reorder anytime without repeating the process.

What happened on TRUFIT's Shark Tank episode?

TRUFIT Customs appeared on the Season 16 premiere of Shark Tank (Episode 1). Founder Matthew Hall pitched the company, seeking $750,000 in exchange for 5% equity. After receiving offers from both Kevin O'Leary and guest Shark Rashaun Williams, Matthew accepted Rashaun's $750,000 offer for 10% equity, which included a commitment to bring professional athlete ambassadors into the business.

Is TRUFIT still in business after Shark Tank?

Yes. TRUFIT Customs is thriving. Since appearing on Shark Tank, the company has expanded its product line, grown its pro sports partnerships, and launched custom-fit insoles. Consumer sales grew tenfold in the days following the episode.

What professional teams use TRUFIT mouthguards?

TRUFIT supplies custom mouthguards to half of all NFL teams, plus teams and athletes in the NHL, UFC, Premier Lacrosse League, NCAA, and USA Rugby. The Los Angeles Rams are among their marquee partnerships.

What is in TRUFIT Custom’s Product Line?

Our mission hasn't changed. We make custom-fit affordable, convenient, and on-demand for everyone. Here's what we offer today:

• Sports Mouthguard: Our flagship. Digitally designed for a slim, precise fit with dual-layer impact protection. Breathe clearly, speak clearly, stay protected.
• Night Guard: Custom-fit protection against grinding and clenching, designed slim enough to sleep comfortably.
• Vaporbite™: A performance mouthpiece that aligns the jaw and positions the tongue for improved strength and oxygen intake, backed by peer-reviewed research.
• Retainer: Digitally crafted for a slim, precise fit to hold teeth in place.
• Whitening Tray: Custom-fit trays for effective, comfortable teeth whitening at a fraction of dental office prices.

Every product starts with your impression and ends with something made exactly for you.

Experience the difference for yourself. Custom-fit made easy starts with TRUFIT. Shop now and take 15% off sitewide from April 10 through April 19.